To fight food insecurity nationwide, we created the Be an After-School Hero campaign benefitting No Kid Hungry® for Ben’s Original™. By simply purchasing our products, families helped provide up to 2.5 million meals to children in need across the U.S. The campaign turned everyday shoppers into heroes, and introduced kids to our lovable “rice lamb” mascot, who championed originality and fun along the way. Also, a partnership with award-winning chef Nick Wallace, through our agency partners brought a tasty, culinary flare to all the giveback goodness.
