National launch of Coke's Gold Peak Tea. We were charged with inspiring Coke's "We-Lifer" demo on ways to incorporate the newly reformulated, real brewed tea into their already socially connected, authentic life. Shot in LA and South Pasadena, where the weather and diversity of talent was perfect, we brought these narratives to life.
Role: Associate Creative Director
Creative Team: Ellen Manson, Kristy Hemp
