National launch of Coke's Gold Peak Tea. We were charged with inspiring Coke's "We-Lifer" demo on ways to incorporate the newly reformulated, real brewed tea into their already socially connected, authentic life. We developed a tagline that was infused with an inspiring CTA, and shot in LA and South Pasadena, where the weather and talent were perfect. We brought these narratives to life with photog power couple: https://www.anaisdax.com/
Role: Associate Creative Director
Creative Team: Ellen Manson, Kristy Hemp
