National launch of Coke's Gold Peak Tea. We were charged with inspiring Coke's "We-Lifer" demo on ways to incorporate the newly reformulated, real brewed tea into their already socially connected, authentic life. We brought new use occasion narratives to life and an inspiring CTA, which flowed perfectly with their "The taste that brings you home" tagline. We shot in LA and South Pasadena, where the weather and talent were perfect. The client loved our POV so much, we were brought into brief UM on National spot below.
Role: Creative Director
Creative Team: Ellen Manson, Kristy Hemp
Creative Team: Ellen Manson, Kristy Hemp
