Huge win for the agency and the Creative team. We won AOR for the IRL and MIP and helped launch Danica Patrick into racing stardom. Highlights were filming spots with Tony Kanaan in Miami alongside team photo-shoots, crafting bold headlines and brand personality for Infinity, touring races, world-building the fan experience (tents, trucks, etc.) and partnering with James Otto, Adam Pawlowski, Ginny Chambers, Darek Leech & Steven Napoli on all of this massive creative.
