When our pets get hungry we feed them. Some pets don't have owners to fill their bowl, so we stepped in for all pets with every pet parent purchase. Over 5 million meals have been given to pets in need. We created this evergreen initiative for Walmart, and not only did it win a a 2023 Effie, it also won the hearts of the North American pet world – it's destined to be a global initiative in 24 & beyond.
Role: Creative Director
Creative Team: Jessica Ashburn, Chris McKenna, Jordan Dixon
Creative Team: Jessica Ashburn, Chris McKenna, Jordan Dixon
