After numerous campaigns for the Tennessee Lottery, a big, new game needed something special – more than a mascot, a maestro of fun! Enter Mr. Tennessee, a character I developed to bring personality to a growing portfolio of jackpot games. I had a blast co-writing these spots and imagining/Art Directing a surreal, colorful world where the Volunteer State rests his tired Tri-Stars in his humble abode. Our actor even stayed "in shape" for public appearances and was showcased in POS.