Print ad for Pedigree "You Buy. We Give" campaign, AR aided by Blippar. When you "Blipped" the empty bowl, it would fill with Pedigree kibble and a dog would walk onto the ad and eat. After that dog left the screen, another dog would appear and discover the bowl empty again. The viewer was then prompted to go into store to buy a bag and scan to virtually feed the hungry dog and in turn– support shelter dogs everywhere.
