2017 Pedigree Adoption Campaign. Who rescued who? Shot with humans and their canine life coaches – Gator, Rider, and Schroeder. We brought the Feed The Good story to life, one warm winter in St. Pete, delivering on the brand's purpose to inspire shoppers to adopt. We developed each narrative from the dog's POV doubling-down on how important it is to add a furry family member to your life.
Shot by Dog Breath Photography.
