I had the pleasure of serving as an Advanced Strategic Partner for the Walmart Petcare business, where my team an I focused on developing innovative ideas to elevate both individual Mars Petcare brands and the broader retail category.
One of my favorite initiatives was the creation of the world’s first AI dog influencer—a digital sidekick designed to help pet parents navigate the world of pet food, health, and wellness through the iconic IAMS brand.
Original idea and concept write-up by me, with a collaborative session with ChatGPT, blending strategic insight, a bold idea with AI-powered storytelling. Bow-WOW!
