Kitty crack. They can't get enough of these crunchy & creamy treats, yet half of cat owners don't treat. That means a huge amount of cat owners aren't connecting with their cat on an elevated level. To drive trial we asked the viewer to ponder "what show would my cat put on if given the chance? Shot in LA with a whole troop of stunt cats – and then composited by the guy who brought all the Chic-fil-A Cow calendars to life, we captured striking year-round visuals for retailers to drive trial for not only Temptations® but the entire Cat Category.
